The Real First Showing


When is your first showing? Some say when they set up a formal appt to do a walk through, but most in the Gen X and Gen Y era say the first time they see it on the web. If the stats are correct, over 88% of home buyers are doing research online BEFORE contacting their first agent. These buyers rely heavily on the photos provided in the listing to determine which homes they even want to entertain when they start their walk throughs.

So now that we have determined when the first and most important showing takes place, how has your Realtor presented you to the public? Take a serious look at your listing and ask yourself if you would like how the pictures are done with an unbiased eye. Did your agent take your pictures with a Walmart point and shoot clearance camera, or even worse, their Blackberry (do they still make Blackberries?)? Part of picking your agent should be their knowledge of proper marketing and advertising. They should be willing to invest in themselves, their business, and most importantly, you. That investment should include the proper tools needed to fulfill their fiduciary responsibility to their clients.

Take a look at this article I found this morning and enjoy the laughs at these listing pictures. Oh boy do these guys need some education lol. Enjoy the day everyone!